The Podcast
Build the Damn Thing
Black Sweat: How Data and Determination Can Disrupt an Industry for the Better
With a team of “co-conspirators” Kathryn Finney builds a powerful company based on her mission of empowering Black and Latina women in technology and helping them raise money through Digital Undivided. She also pioneered the groundbreaking research study, Project Diane, which exposed the disparities in venture capital investing in Black women businesses and went viral. But while disrupting the industry, Kathryn had to overcome some serious challenges and make major decisions that would have a major impact on her business and her life.
Calling All Disruptors!
In this episode of Build The Damn Thing, you get to hear how friends, associates and the early attendees of Kathryn Finney’s FOCUS event were positively influenced by the Genius Guild CEO’s visionary thinking as a disrupter in the tech space. Kathryn shares how her “co-conspirators” — such as the founders of BlogHer and her business partner Darlene Gillard Jones — helped her build a powerful company based on her mission of empowering Black and Latina women in technology and helping them raise money through Digital Undivided. She also pioneered the groundbreaking research study, Project Diane, which exposed the disparities in venture capital investing in Black women businesses and went viral.
But while all of this was going on, Kathryn not only had to combat some people misunderstanding her as a Black woman visionary who was often one step ahead, she had to overcome an unexpected health challenge and make some major decisions about her business and her personal life.
Kathryn Finney is known as a pioneer in the fashion blogging community thanks to her blog “The Budget Fashionista” which has helped thousands of women dress chic and cheap. Kathryn not only has built a huge blogging community but also has been featured among "America's Top 50 Women In Tech" by Forbes and is greatly recognized by books like How to Be a Budget Fashionista and The Ultimate Guide to Looking Fabulous for Less. In fact, Kathryn is the living definition of a businesswoman who is always trying to generate new ways to share her knowledge about fashion and entrepreneurship just like she does through her platform the Genius Guild which, apart from having the podcast “Build that Damn Thing”, invests in companies led by Black founders.
Insights from the Podcast
How to build your team
How to leverage relationships
How to cultivate a work environment that creates a winning organization
Women of color often have to face tough decisions in their journey
How to know when to walk away
How sharing the data about the disparities in venture capital investing in Black women’s businesses helped change an industry
Quotes from the show:
“One of the hardest things as an entrepreneur is to sell others on your big idea. That’s exactly what I did when I started Digital Undivided.”— Kathryn Finney, Build the Damn Thing, Episode 5
“They not only gave us the check, [BlogHer] literally gave us the manual for how they run events.” — Kathryn Finney, Build the Damn Thing, Episode 5
“She asked me if I'd be willing to partner with her on an organization called Digital Undivided, that will…support Black women in technology. and I haven't looked back since." — Darlene Gillard Jones, Guest Speaker, Build the Damn Thing, Episode 5
“Because of that relationship because of the trust and the friendship that we were able to grow and establish, we were able to, create something special and my life personally has changed because of it.”— Darlene Gillard Jones, Guest Speaker, Build the Damn Thing, Episode 5
“But when we realized it was too early, like most things in my life and being a visionary — being a Black woman visionary — that's not necessarily celebrated. I see things many steps ahead.” — Kathryn Finney, Build the Damn Thing, Episode 5
“Oftentimes, the people who are the strongest and who have it together are the very people that you need to check after.”— Kathryn Finney, Build the Damn Thing, Episode 5
“Before ProjectDiane was released, the experiences of women in color in entrepreneurship were purely anecdotal—so whether you were a person of color or not, you had some idea that things just weren't the same for people of color in particular women and women of color in the startup space; but it wasn't until Kathryn and Digital Undivided came along to quantify that experience that really blew the lid off of that entire dynamic and conversation.”— Danielle Robinson Bell, Build the Damn Thing, Episode 5
“The hope was that Project Diane would be a catalyst. What I did not know was that Project Diane was going to fundamentally change the venture capital space in ways that still vibrate to this day.” —Kathryn Finney, Build the Damn Thing, Episode 5
-
Produced by Genius Guild Content Studios
Executive Producers: Kathryn Finney and Darlene Gillard Jones
Post-Production Company: Prosper Digital TV
Post-Production Manager: Joanes Prosper
Post-Production Supervisor: Jason Pierre
Post-Production Sound Editor: Evan Joseph
Co-Music Supervisors: Jason Pierre and Darlene Gillard Jones
Show Music: provided by Prosper Digital TV
Main Show Theme Music: "Self Motivated" Written & Performed by Tamara Bubble
Special thanks to Baratunde Thurston, Champions of Change: Tech Inclusion, and The Obama Administration
-
Season 1 Episode 5
Sep 23, 2021